In 2016, Adam Schoenfeld and Sasha Kadey, then CMO at Greenlane Holdings, a cannabis accessory wholesale distributor, conceived to start an elevated and premium line of cannabis paraphernalia care and maintenance products. Using knowledge from time spent in the luxury cosmetics industry, Kadey and Schoenfeld developed a clean, crisp aesthetic and name: Higher Standards. These Pipe Stix are premium cotton-tipped cleaners.